Viral Marketing Tactics – Capitalizing on the Power of the Internet

Internet business opportunities have exploded in the last few years. Network marketing is the most popular way for millions of people worldwide to become their own boss. Viral marketing tactics have become the best way to increase brand awareness and provide the traffic needed for ongoing lead generation. Our series has focused on various business models. The multi level marketer has seen the well-ordered network that took them years to build be dismantled overnight. Top tier direct solutions have been the option chosen by many to help them escape the chaos of network jumpers and lost profits.

The funded proposal has proven effective in assisting business owners maintain a positive revenue stream, replacing the need for the residual income of the traditional down line. Distributors of top tier products rely on themselves for sales and profits, allowing them to Get Paid Today. The Internet is an important aspect of a marketing campaign. The viral marketing tactics employed can be instrumental in gaining brand recognition. However, to be effective, the entire marketing plan should be well-thought out. Once began, it must be finished. One of the most detrimental things a network marketer can do during a marketing campaign is to not follow through.

Start by offering a free product or service that is of interest or value to your target market. This often includes tips and techniques to improve lead generation, or training lessons that teach presentation skills. This piques the interest of potential customers and brings them to your site to learn more. If they like what they see and hear, they begin recommending your products and site to friends. As easy and inexpensively as that, your viral marketing tactics have taken hold and are beginning to spread. If you work with a top tier direct solutions provider, your organization may already have the tools you need to get started.

Viral marketing tactics can have amazing results. They can spread like wildfire, carrying your message around the globe in minutes. The downside is that once it has been posted, you lose control of the message and negative comments spread even faster than the positive. Building relationships, regardless of the business model, is still at the base of network marketing. If you are using emails, blogs and other social networking platforms for your marketing campaign, make sure your message is consistent. Internet business opportunities abound for entrepreneurs who are ready to take control of their future.

Questions to Ask Yourself Before Launching a Direct Mail Campaign

Thinking about launching a direct mail (DM) marketing campaign to promote your business? Before you get started, here are some questions to ask to help you be more prepared.

Who is my target audience?

Who are you going to be sending your DM out to? Do you have a mailing list? What kind of customers are you targeting? Make a list of their characteristics and demographics. How much money do they make? How old are they? Where do they live? Male or female? What interests do they have?

The better you understand your target audience, the more personalized you can make your DM pieces, leading to higher response rates.

What action do I want them to take?

Direct mail marketing success depends on your ability to get your audience to take action. For some ads, you will want the reader to take action by making a purchase right now. Other DM ads might encourage the consumer to go to a web address listed on the ad to learn more about your offer.

Every ad needs a call to action. If you’re not encouraging the recipient to take action, they’re not going to do anything and your ad will be wasted. You may as well just flush your money down the toilet.

Identify the action you want people to take, and make sure your call to action is clear and jumps off the page.

What’s my budget?

You need to know exactly how much you can afford to spend on DM before launching your campaign. If you have a marketing budget, how much of it will you set aside for direct mail marketing? Are you going to spread out your spending throughout the year or dump it into a single campaign right now?

Once you set your budget, stick to it. Figure out how can get the most from that budget without sacrificing the quality of your DM marketing.

How will I track results?

If you’re not tracking the results of your direct mail marketing, you’re wasting your money because you have no way of knowing what’s working and what needs to be improved. You have to set goals, test different adjustments to your marketing materials, and track your results.

Over time, you’ll collect more and more data on your DM marketing campaigns, providing you with valuable information that helps you optimize your efforts to get a better return on your investment.

Which direct mail company should I use?

Finding the right DM company is one of the most important decisions you’ll make when planning your campaign. Not all direct mail companies are the same. The services they offer, fees they charge, and level of satisfaction they provide varies.

Spend time researching the different direct mail companies by performing a simple search online. Look for companies with years of experience, a wide portfolio of services, and competitive prices. You also want to look at examples of their work to make sure it’s professional and will reflect your brand in a positive way.

By asking yourself these questions before starting your direct mail campaign, you’ll have a great plan for success.

Multi-Channel Marketing – The Keys to Making it Work

As we all know, marketing comes in many flavors from television and newspaper ads to direct mail and email. So how are today’s top marketers leveraging these and other mediums to drive incremental return on investment (ROI) from their marketing spends and contributing to company profits? The simple answer: through effective multi-channel marketing integration.

When deployed as channel-specific efforts, marketing pieces deliver only a fraction of their potential value. This results in a mediocre ROI at best. A two-year study conducted by the Interactive Advertising Bureau (IAB) confirmed that utilizing a variety of media vehicles in a thoughtful and strategic way have a higher likelihood of making a connection with your target market. By embracing a holistic approach to marketing, professional marketers can out-pace their competition by delivering an effective consumer experience while building a loyal customer base.

So what could it look like when we pull it all together? Perhaps something like this…

A cosmetics company wants to target new customers for their recently launched facial moisturizer. Using all of the collected data about their current and prospective customers, the organization puts together beautiful full-color brochures that utilize graphics and photos appropriate for their well-defined target market. The call-to-action in an introductory direct mail piece is a visit to a custom landing page within their website announcing the new addition to their product line with a special purchase offer.

The printed direct mailing is coordinated with an email campaign to their current opt-in customer base with identical branding and messaging and a link to the same URL. They include a “Live Chat” feature on the webpage to answer any visitors’ questions (and an opportunity to up-sell online customers). The new products can be conveniently purchased right there through the web page.

Two months later, about the time the newly purchased moisturizer would typically get close to empty, the email application (based on purchase date) automatically sends out a friendly reorder reminder and includes an online coupon with a link to the website shopping cart and the discount already applied to the customer’s purchase. The email also extends this special offer to any “friends” to whom the original recipient wants to forward it and then encourages those “friends” to opt-in for their own future mailings.

In this example, sales can easily be tracked online given the unique landing pages for each marketing campaign. Marketers can easily gauge the effectiveness of the campaigns and optimize them in real-time based on the formatting or messaging that proves the most effective. In addition, they can more effectively track marketing expenditures (and therefore ROI) with the sales generated from specific campaigns.

The IAB’s Cross Media Optimization Study found that an integrated approach can lift brand awareness and image by 8% to 34%, and purchase intent can be affected even more… from 5% to 1,000%. It is important to recognize the tremendous multiplier effect from the employment of multiple, coordinated marketing channels. Companies in a wide variety of industries – both business-to-business as well as business-to-consumer – are taking advantage of this effective method of running multi-channel marketing campaigns.

So what are the keys to successful multi-channel marketing campaigns?…

Get all of your marketing people and service providers working together. The most successful marketing campaigns come from diverse teams that work together from start to finish. This means agency partners must work together with your internal marketing team (and with each other if you work with more than one agency) to closely collaborate to define strategy, develop creative ideas, and plan the execution.

Really know your target customers. Understand your target audience at a deep level. Give them names and personas. Learn their preferences and personalize your communications to and with them. The more personalized, timely, and relevant your communications, the more effective they will be (but that’s a topic for a whole separate column).

Define all customer touch points. Identify in detail all of the opportunities you have to interact with your customers and define how all your employees should speak with them, how to ask for their permission for further communication, ask for their preferences, and learn more about them at every opportunity. Lay out the process of your customers’ experiences with your brand. Each customer touch point should fully support the brand image you wish to convey… it is all about the complete brand experience.

Test, test, test. You always need to test the effectiveness of your marketing campaigns, however the testing of each channel individually is a bit different than testing the overall multi-channel campaign as a whole. Define your success metrics up front to ensure that you get a holistic view of the campaign results throughout the campaign.
The days of disjointed marketing campaigns are certainly numbered… If you work to integrate teams across your organization (including your vendors), you’ll be able to engage your customers in new and unique ways, build greater loyalty and brand awareness, and achieve a higher return on your marketing investment.