Email Marketing Training – 4 Powerful Success Strategies

Email marketing all starts with effective direct response writing, or copy writing. The power of email marketing can be extremely lucrative when done the rite way. Once you learn the power of speaking through written words you can virtually succeed in any online business.

When some one gets to your lead capture page or web site it is vital that you have an email opt-in form on that site. This begins the prose’s of collecting emails so that you can now communicate and follow up building a valuable relationship through the power of email marketing.

When just starting out online it can be frustrating not knowing what you need to do first. But below I will lay out a simple step by step formula to accomplished success with your email marketing.

1. Relationship building – It is important to realize that marketing online is no different then a brick and mortar business. You need to build a relation ship with people that visit your store front, in the online world your store front is your web site or lead capture page.

But in order to build a trustful relationship one needs to collect some information from the customer, so that you can use your email marketing to communicate and build relations with potential customers. The way you do this is by collecting email addresses of people that have an interest in what you offer on your web site.

2. Auto-responders – In order for you to effectively collect emails you are going to need a piece of software that can collect all the emails, so that you can send out broad cast and start your email marketing efforts.

This software is what all professional marketers use to communicate and build their email list, this is whats known as an auto-responder. There are lots of email marketing companies out there but the best one I think is aweber.com.

It is important to realize that an auto-responder is an email marketing tool online and it is essential to your business success. With an auto-responder you can effectively build relationships with your subscribers, by sending out email messages that help them get what they are looking for.

3. Consistency – Email marketing becomes more and more lucrative by staying consistent and putting your web-site in front of potential people that are looking for the information you are offering, once they give up an email and a name on your web site they are giving you permission to build a relation ship through the power of email marketing.

Then as you are growing your business you can send them information and up dates about YOU – your business – products or services. These people have an interest in you already as they have shown by giving up an email address and name.

4. Direct Response Writing – Now we need to follow up with some powerful direct response copy writing, I have found that over time this gets easy. You will be communicating with your prospects through written word, the best way to do this is to speak to them as if they are in front of you, do not speak as if your giving a lecture, this is dull and you will not see significant results.

You need to be helpful, ask them questions and then give them the answers, spike their curiosity this will get them to really think of what you are saying, put the question in their mind so that they are now pondering your question, they will be moved to find out more about you and you offers.

In the end be sincere about helping and try and over deliver, offer a free report with your email marketing, send out broadcast daily, they do not have to be long and drawn out just let them know your a real person, and speak to them, help them and you will have great success with your email marketing.