Email Marketing Trends – How to Be Radically Profitable in Email Marketing in 2010!

The very fact that we can talk about Email Marketing Trends is evidence of the growing popularity and success of this marketing technique. Email marketing is essentially a form of direct marketing, and in the broadest definition of marketing on line, every email sent from a company to a customer or potential customer is a form of email promotion. Realizing the wealth of possibilities that email marketing offers, companies are taking advantage of this effective and inexpensive way to communicate with customers.

One important trend in email marketing is the viral aspect. It is well known and accepted that email users will forward and share with family and friends stories or other information that they like, appreciate, or find helpful. Thus a company who sends a significant and relevant email to a customer can reasonably expect that the customer will share that email with appropriate family and friends.

Email trends also includes the multi-faceted advertising campaign, in which a company augments email marketing by sending out postcards or other mailings which contain information about the company and its dedicated website. Accessing the website allows customers to view a promotional video as well as other important information, and if they so choose, they can then order directly from the website.

Another important and successful aspect of Email Marketing Trends is the ability to dialogue directly with the customer via text messaging. Those customers who use text messaging also respond to surveys and coupons sent to cell phones. To be taken seriously and stand out in the “texting” world of today, email marketers must construct campaigns for small screens, keeping in mind the necessity to use brief but effective messages.

The efficiency of email marketing also includes the ability to segment, that is to organize your information so that only specific important information about one product or category is sent in that specific email. No one wants to read a rambling email promotion about a bunch of products. It’s well worth the time and effort to divide the information into small relevant paragraphs which customers can easily read, understand, and use to make a decision as to whether or not to take action.

In summary, these trends include a world of possibilities through which email marketers can sift and choose to use or not to use in their own successful email advertising campaigns.