Affiliate Marketing – New Horizons

When you set up your own business with mortar and bricks, you have a product to sell. With affiliate marketing, you set up a business without the bricks and without a product, because you are selling someone else’s product. A number of people in affiliate marketing make a good living by marketing big chains like Sony, Amazon, and Best Buy etc. and other sites. There is a vast range of these markets, and you can select one according to your interest and make good money with affiliate marketing. Although it requires lots of skills, and the most important skill for affiliate marketing is the skill to draw traffic to your pages.

Once you begin to direct traffic to your web page, it gets into ‘sales funnel.’ When a client goes in the funnel, your work is done, and the merchant’s job begins. There are many ways to direct traffic towards your web pages, for example Blogs, Twitter, My Space, Facebook etc. You should also increase your knowledge base. Knowledge will always help you.

Affiliate marketing brings gains to you, and also to the merchant.

Broad Market Spectrum: They get a wide market to advertise their products. More sites mean more sales, resulting in more profits.
Low First Investment: The basic investment is hard work and time. You can spend money on buying a domain name, or create a free site using WordPress.
No Inventory: You do not need to keep inventory, or store any products in affiliate marketing. The manufacturer handles all these things. You just need to direct traffic to the merchant’s site.
No prior experience needed: You do not need to have any previous experience in the area of sales, to step into the world of affiliate marketing. Though, hard work and persistence are definitely required.
Passive Income: You can earn passive income even when you are away, or sleeping. Once you have laid the stage, you can sit back and relax.
Small Risk and Big Income: There is minimum risk involved because the investment is low and income is high. The major investments are your time and work.
Affiliate marketing is an interesting way to earn good income, working from home. It does require hard work in the beginning, but after everything is set up, you just need to relax as money rolls in. It is by far, the best way to earn money on the Internet.

The Sales and Marketing Relationship

Sales and marketing, two parts of business that are so different yet need to be connected to each other and some point or end. Sales people and marketing people are always in different worlds, it’s like the jocks and the nerds (I wont say which is which, that’s up to you). The school isn’t going to be complete without either one missing and your business won’t be either.

The job of the marketing people is seen as serious and analytical, they are the people always talking amongst each other, planning and playing with statistics and campaigns. Marketing is the path taken to get to the customers. There are many activities involved in marketing; cold canvassing, brand or corporate advertising, or more targeted types of marketing like direct response advertising and referrals. This is where the particular benefits of the product is explained to the customers. So all these different kinds of marketing are what get to the people, and these people are your leads. Leads are the connection between sales and marketing. Without leads, there is no connection, sales and marketing will never meet and business won’t work out.

The sales people now are always on the run, going here and there, on the phone with customers or meeting them somewhere, always trying to grab some big deal that’s going to bring the company to greater heights. What get’s them moving is the leads they acquire from marketing. Now this doesn’t mean sales is under marketing and is less important or is the department that needs a smaller budget. Marketing has no purpose with sales and sales can’t occur without marketing. Both need to work together in order to reach maximum advantage.

This all looks so simple, but the bumps occur at the same place where sales and marketing meet. Leads are not all the same, you have good and bad leads. Depending on the leads, sometimes the marketing or the sales approach needs to be different. That’s why sales and marketing departments or people always need to be in constant contact with each other. The more you understand the way the other team is working, the more you can use the knowledge to your advantage when getting to the lead.

Following up is an essential part of sales and marketing as well. It can be following up on a potential lead or following up on a previous customer, the communication should not stop after one transaction, it’s a continuous process that requires sales and marketing to always be working hand in hand. Here’s to your Success!

Questions to Ask Yourself Before Launching a Direct Mail Campaign

Thinking about launching a direct mail (DM) marketing campaign to promote your business? Before you get started, here are some questions to ask to help you be more prepared.

Who is my target audience?

Who are you going to be sending your DM out to? Do you have a mailing list? What kind of customers are you targeting? Make a list of their characteristics and demographics. How much money do they make? How old are they? Where do they live? Male or female? What interests do they have?

The better you understand your target audience, the more personalized you can make your DM pieces, leading to higher response rates.

What action do I want them to take?

Direct mail marketing success depends on your ability to get your audience to take action. For some ads, you will want the reader to take action by making a purchase right now. Other DM ads might encourage the consumer to go to a web address listed on the ad to learn more about your offer.

Every ad needs a call to action. If you’re not encouraging the recipient to take action, they’re not going to do anything and your ad will be wasted. You may as well just flush your money down the toilet.

Identify the action you want people to take, and make sure your call to action is clear and jumps off the page.

What’s my budget?

You need to know exactly how much you can afford to spend on DM before launching your campaign. If you have a marketing budget, how much of it will you set aside for direct mail marketing? Are you going to spread out your spending throughout the year or dump it into a single campaign right now?

Once you set your budget, stick to it. Figure out how can get the most from that budget without sacrificing the quality of your DM marketing.

How will I track results?

If you’re not tracking the results of your direct mail marketing, you’re wasting your money because you have no way of knowing what’s working and what needs to be improved. You have to set goals, test different adjustments to your marketing materials, and track your results.

Over time, you’ll collect more and more data on your DM marketing campaigns, providing you with valuable information that helps you optimize your efforts to get a better return on your investment.

Which direct mail company should I use?

Finding the right DM company is one of the most important decisions you’ll make when planning your campaign. Not all direct mail companies are the same. The services they offer, fees they charge, and level of satisfaction they provide varies.

Spend time researching the different direct mail companies by performing a simple search online. Look for companies with years of experience, a wide portfolio of services, and competitive prices. You also want to look at examples of their work to make sure it’s professional and will reflect your brand in a positive way.

By asking yourself these questions before starting your direct mail campaign, you’ll have a great plan for success.