Five Tips on Marketing Religious Articles

Article marketing has been around for a long time. In the early years, it began with the paper-print form. It was commonly used by business owners to obtain free publicity. Today, the more popular means of article marketing is Internet article marketing. This technique uses submitted articles to article directories to direct website traffic to their websites. For this to be successful, the author of the article must have a website. Just like businesses, religious websites can direct traffic to their websites through the use of submitting religious articles. Articles can be submitted to Christian online magazines, article directories, or simply posted on your website with appropriate meta tags.

Tip One

Begin your religious article marketing by knowing what Christian website you want to invite people to read. Is this your own personal ministerial website? Or do you want to direct people to your church’s website? Decide which religious website you want to direct website traffic. Examine the ministry of this website. Make a list of the features and benefits of this website. This information will help you in researching topics for your religious articles.

Tip Two

The first step to writing the article is brainstorming an attention-getting title. The title will be one of the first things readers will see when they scan the article directory. The readers will read brief summaries of the articles before deciding which article will give them the information they need and then they will open the article. Because of this process, it is most important to find a good, catchy title.

Tip Three

Retrieve the list of topics you gleaned from studying the website of your choice. Take those topics and see if you can break the topics into sub-topics. By doing this you can make many different religious article ideas to write about.

Tip Four

When writing your article, remember to use a conversational voice. Using a conversational voice will hold the interest of your reader. Unlike, using a formal, academic voice which will cause the reader to lose their attention and direct their interest elsewhere.

Tip Five

After you are finished writing your article, it is important to provide important information in your resource box. This information will direct your reader to your website of choice. Here is the information you should include:

• Your Name – Your name and title should always be the first thing included in the resource box
• Your Website Address – The website URL will prompt the reader to check your website for additional information
• Your Elevator Pitch – Is a unique one to three sentence summary which tells the reader information about your background, and why it is important for them to gain more information by visiting your website.

Taking Advantage of Online Marketing Tools

The Internet Revolution has given rise to a plethora of online marketing tools. However, otherwise savvy and accomplished Internet marketers have overlooked many of these useful tools. It is essential for entrepreneurs to take advantage of the resources available to them in order to expand and elevate their level of business. Online marketing tools cannot only increase awareness of your company; they can also directly assist you to make a sizable return on your investment.Facebook and TwitterIn the realm of social media, it would be easy to focus on Facebook and Twitter alone. Indeed both of these sites are incredibly popular and continue to grow on a daily basis. Some of the best things about Facebook and Twitter are that they give you the ability to reach large volumes of people and target specific demographics. Additionally, these social media marketing tools are free and very easy to use. There are many other fantastic options available to Internet entrepreneurs as well.LinkedInA good example of a site that is often overlooked by marketers is LinkedIn. LinkedIn is remarkable in that it allows you to interact with some of the world’s top business circles. Further, LinkedIn allows users to promote themselves and even their products to people, including executives, in a very professional environment. The climate for LinkedIn is usually far more “business-like” than that on other social networking sites, such as Facebook, Twitter and MySpace. Thus, for those looking to market to established executives, LinkedIn is worth a look.Social NetworkingThe number of free social networking sites on the Internet that can be used to promote your business, products or services is truly staggering. One important fact to keep in mind is that because social networking is so very popular, many sites have popped up recently that cater to specific interest groups or niche markets. For example, there are social networking sites just for pet owners, wine enthusiasts and baby boomers. The list goes on and on. If you have a product or service that you know would appeal to a particular group, then it makes great sense to have a presence on the corresponding social media site. This way, you can market directly and specifically to the individuals who are most likely to be interested in what you have to offer.With all the exciting online marketing tools at your disposal, you will likely find many that will fit your needs. By utilizing the most established and relevant resources, your business will profit from these low cost marketing strategies.

Turn Leads Into Sales With a 6-Step Marketing Strategy

The phones are ringing, web traffic is up, and the sales manager is telling everyone you’re a marketing genius. Your business-to-business lead generation campaign is a success!But before you break out the bubbly, remember that getting prospects to express interest in a product or service can be the easy part of business-to-business marketing. Converting those leads to sales is often a lengthy and complex process.Here’s how to build a smart marketing strategy that engages B-to-B prospects and helps persuade them to say “yes.”6 Steps for Successful Lead ConversionBusiness purchases typically involve multiple decision-makers who can take weeks or even months to select a vendor. Since leads may need to be nurtured over time, you need to build a relationship with these prospects.Your sales team will make frequent contact with prospects during the sales process, but marketing can play a pivotal role, too. Following these six steps can help you create a successful lead conversion marketing strategy.1. Capture Contact Data to Facilitate a DialogueDuring lead qualification, capture the contact data needed for an ongoing sales dialogue, especially e-mail addresses and permission to send e-mails. One way to get this data is to require it for fulfillment of your original direct mail offer, such as a product sample, free trial of your product or service, or a premium.It’s also a good idea to ask prospects to help you identify other team members who will have a role in the purchasing decision, so you can reach out to influencers, authorizers, and end-users.2. Develop a Data-Driven Contact Management PlanUse prospect data to build a contact management program, a carefully planned series of regular touches with prospects to keep them interested, keep your product and company top of mind, and create additional opportunities to generate a response.Use data such as company size, NAICS code, industry, geography, or future revenue potential to group prospects with similar characteristics into segments. Then, develop a marketing communications plan for each segment that regularly delivers information tailored to prospects’ interests.Most B-to-B marketers try to reach prospects at least quarterly. For others, a bimonthly or monthly contact is appropriate. A mix of tactics and channels, such as direct mail plus e-mail, can help you keep in touch with hard-to-reach business executives.3. Send Information that Helps Prospects Make the Buying DecisionYour goal is to persuade prospects to make the buying decision. Send information that facilitates that decision, such as:- Product samples;
- Newsletters about industry trends or product usage, such as new applications, peripherals, upgrades, or enhancements;
- Case studies showing how others are using your product or service;
- Customer testimonials about your company.4. Tailor the Marketing to the ProspectNothing turns off a prospect faster than feeling like you don’t know them. Thus, it’s vital that your lead conversion marketing campaigns reflect your prior contact and the budding relationship.A data-driven sales/CRM system can help you track contact with prospects and tailor future initiatives to each individual. It’s also smart to customize communications to various individuals within a company according to their level of authority and their role in the buying process.5. Treat Top Prospects Like They’re Already CustomersEven among qualified prospects, all are not equal. Move your very best leads – those with the greatest likelihood of converting to a sale or offering the highest potential revenue – into a preferred contact queue that treats them like they’re already customers.Send these prospects higher-end, highly personalized direct mail and consider offering them, for a limited time, select advantages only your customers receive, such as special offers, preferred pricing, new product previews, or private invitations to customer-only events.6. Create Opportunities for a Face-to-Face DialogueThe Holy Grail for most business-to-business sales reps is an in-person meeting with the prospect. Identify potential opportunities for face-to-face contact and use direct marketing to promote them. Invite prospects to events, seminars, or educational programs, or encourage them to meet with you or attend activities you sponsor at trade shows.When They Still Haven’t Said “Yes”Be realistic about the timeframe for B-to-B lead conversion. What seems like a long time to you can seem perfectly appropriate to the prospect. Keep your best prospects on your contact list, be sure to keep the list current, and continue sending marketing messages to prospects that clearly have a need for what you sell. Communicate regularly, stay on the prospect’s radar screen, and your next marketing initiative could be the one that finally results in the sale.