Five Tips on Marketing Religious Articles

Article marketing has been around for a long time. In the early years, it began with the paper-print form. It was commonly used by business owners to obtain free publicity. Today, the more popular means of article marketing is Internet article marketing. This technique uses submitted articles to article directories to direct website traffic to their websites. For this to be successful, the author of the article must have a website. Just like businesses, religious websites can direct traffic to their websites through the use of submitting religious articles. Articles can be submitted to Christian online magazines, article directories, or simply posted on your website with appropriate meta tags.

Tip One

Begin your religious article marketing by knowing what Christian website you want to invite people to read. Is this your own personal ministerial website? Or do you want to direct people to your church’s website? Decide which religious website you want to direct website traffic. Examine the ministry of this website. Make a list of the features and benefits of this website. This information will help you in researching topics for your religious articles.

Tip Two

The first step to writing the article is brainstorming an attention-getting title. The title will be one of the first things readers will see when they scan the article directory. The readers will read brief summaries of the articles before deciding which article will give them the information they need and then they will open the article. Because of this process, it is most important to find a good, catchy title.

Tip Three

Retrieve the list of topics you gleaned from studying the website of your choice. Take those topics and see if you can break the topics into sub-topics. By doing this you can make many different religious article ideas to write about.

Tip Four

When writing your article, remember to use a conversational voice. Using a conversational voice will hold the interest of your reader. Unlike, using a formal, academic voice which will cause the reader to lose their attention and direct their interest elsewhere.

Tip Five

After you are finished writing your article, it is important to provide important information in your resource box. This information will direct your reader to your website of choice. Here is the information you should include:

• Your Name – Your name and title should always be the first thing included in the resource box
• Your Website Address – The website URL will prompt the reader to check your website for additional information
• Your Elevator Pitch – Is a unique one to three sentence summary which tells the reader information about your background, and why it is important for them to gain more information by visiting your website.

Top 10 Things Needed In A Successful Direct Mail Campaign

These are the top ten things that you need in any direct mail marketing pieces…we’ll use a restaurant in this example:

1. Format

A picture only aids if it is compelling and aids in telling the story. NOT a picture of an empty restaurant or dining room or your logo. If you have a photo of food or people make sure it demonstrates they are enjoying themselves.

2. Headline

This is often the major flaw of the restaurant marketing I see. All of your marketing needs to have a strong, offer based headline that answers the question in the guests mind “What’s in it for me?”

One option is including the offer in your headline, and on the delivery address side. The more outrageous or bold, the better.

3. Personalization

Tests show that this will increase response by 30%. When you speak directly to your audience you’ll get better results. When you can put someone’s name in the headline it will get better results.

It also means you should segment your lists and match the message to each list.

Existing guests should get a different mailing than those that came from a purchased list. It’s easier to get existing guests to come back to celebrate their birthday and as a result it requires less sales effort. Often a well designed postcard is good enough.

However with a new guest that hasn’t visited your restaurant before it requires more sales effort. That’s hard to do effectively with one postcard. That’s why I advocate a full blown sales letter with first class stamp with the personalized approach.

4. Call to Action

You need to give them a specific direction. Tell them exactly what to do and how to do it.

Sometimes this is combined it with the deadline below. “Bring in the enclosed certificate before XXX to receive your FREE Dinner “.

If you are mailing to a cold list of people that have not been to restaurant before you should give them directions. That’s why you should include a map to your restaurant on the back of the certificate so people end up somewhere else when they intended to come to your restaurant.

5. Story

When you justify your offer, typically your response will go up. Engage the reader. Use your own voice, as if you were talking to a familiar friend. Talk about how your restaurant is different/better than all the other options available to them what makes you standout, unique.

The reason is that once they try your restaurant you know they’ll come back. It saves you hiring some fancy New York advertising agency. It doesn’t have to be a complicated reason you just need one.

6. Deadline

Everything has deadlines to need a valid offer. I recommend you feature an expiry date in large print and underlined, designed to stand out in the middle of the postcard. On a birthday anytime during their birthday month is usually very effective.

7. Offer

Test until you find a couple of offers that make people want to respond. Keep in mind the long term value of a customer. If it costs you a $10 offer ($3.50 if you consider you are only paying for the food) to get a new customer, it’s still worth it.

Once you have them in your database, you can get them onto the newsletter list and get them coming back again and again. Once they are on your database and a regular guest it shouldn’t take as big of an offer to get them to come in.

8. Testimonials

What others say about you is at least 10 times more believable than what you say about yourself. Use testimonials on all of your restaurant’s marketing. Why keep your happy guests’ positive opinion of you a secret?

9. Ability to Track Response

Make sure you keep detailed numbers for all your promotions. Not having accurate statistics may mean that you are making marketing decisions on emotion rather than the facts. That is a problem if you make decisions based on a few people instead of your overall results.

Track each of your restaurant’s marketing pieces using the same formula each time. Track the changes you make to each subsequent piece, making only one change at a time so you know what works and what doesn’t.

Once you find something that works, keep using it until you notice a change in response.

10. Guarantee

Come up with a big, bold and solid guarantee as a marketing selling point. If a customer is unhappy it’s in your best interest to make the customer happy anyway. By promoting a guarantee you just get added mileage from something you would have done anyway.

As long as you are providing a good quality product the amount of people that will take advantage of you are very small compared to the benefits of using it in your restaurant’s marketing material.

What Does It Cost To Hire A Good Direct Response Copywriter?

First things first.What is a direct response copywriter?A direct response copywriter is a writer who specializes in writing copy that is designed to get the reader to take action.The action might be to make an immediate purchase, sign up for an online report, make a phone call for a free consultation.The primary role of the direct response copywriter is to move your prospect through your selling process and deeper into your sales funnel.Before he or she is able to do that, the copywriter must have a clear understanding of what your selling message is about and who your target market is.For some marketers, this is a real eye opener. Many don’t have a clear selling message. Worse yet, they haven’t sat down and put together a profile of their ideal target prospect.Some don’t know how to do it. Others simply don’t understand its critical role in the marketing process. And some find it intimidating.Whatever the reason, copy that generates results must have this understanding as a foundation.So when business owners ask me how much it costs to hire me, my answer is nothing.Investing in the services of a direct response copywriter or marketing consultant who knows how to sell- online and offline – is an investment that should pay itself.Here’s what I mean:Consider the results my copywriting and marketing direction produced for these clients..”The results so far from the new website have been outstanding. We are currently tracking an increase of 25% in conversions compared to the first week of December 2010 and a 44% increase in conversions over the same time frame last year. What’s more, most of the conversions come through the home page, the program page, comprehensive care link and the how it works page, all of which were written by you!!” -Lisa Borg, VP Marketing, Slimband”We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.”- Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre”So far, the response from the sales letter you wrote has been 12.06% – that’s 25% over our projection.”- John Andresen, Wyers DirectI don’t know exactly what those numbers translated to as far as sales revenues were concerned but I went on to do multiple projects for them so it must have more than paid for itself many times over.In addition to getting a clear understanding of the message and the target market, a professional copywriter must take a lot of information into consideration before ever writing a a single line of copy.Many business owners don’t realize what goes into creating effective direct response web copy, email marketing campaigns or sales letters.For example, here’s a snippet from a proposal I sent to a prospect lately who was considering hiring me to create a basic marketing system for her that consisted of new direct response web copy, a free report they could offer as a sales lead generation tool and an autoresponder follow up email campaign to keep prospect “warm” until they’re ready to buy.
Spend time with you/team to learn more about your company.
Read all current company brochures, web copy, direct mail, and other relevant materials including industry reports, studies, trade magazine articles, statistical tracking reports etc.
Meet with staff to hear their thoughts on what market conditions are like and see what insights they can offer.
Gain insights into the current market environment so we can tailor our marketing efforts to meet the needs of prospects.
Talk to current/past customers to better understand what they feel are the key benefits they received from their experience with your company. Very important and often overlooked. Feedback can help us create laser like focus on our selling story.
Review competitive/like-minded web sites/initiatives so we know how the competition is positioning itself.
Submit rough drafts of all content I write for review and approval.
Create report concepts and titles and submit for review.
Deliver finished copy to you for approval.
Work with web designer to get things in place after approval and agreement from you.
Provide you with the benefit of my writing, sales and marketing experience wherever I can.
The above list gives you an insight about what goes into professional direct response copy.Copy is salesmanship in print.And well-researched direct response copy makes all the difference between a business that merely survives and one that thrives.