Direct Traffic is Golden, SEO Traffic is a Bonus

In a website statistics tool like Google Analytics, direct traffic, literally, refers to website visitors who actually typed your website or blog address right into the address bar of their Internet browser.

Direct traffic is pretty special. It means someone remembered the URL of my website and used it specifically when they were looking for help with writing or editing.

Next, Google Analytics tracks traffic from referring sites, which is also very special. When a visitor has come from a referring site, it means that someone thinks enough of my work to include a link to my site from their website or blog, or maybe they’ve even sent the link in a direct email message to a client, colleague, friend or family member.

Or maybe the referral came out of my article marketing efforts at sites like Ezine Articles. Someone read one of my articles and liked my ideas enough to find out more about what I offer.

Direct traffic and traffic from referral sites both represent people who have already warmed up to the idea of finding out more about you. That’s much different from just having your website pop up in a list of search results.

I really like what Rick Spence writes in the June 2008 issues of Profit magazine, “… the Web isn’t always about the masses. For many niche businesses, Web marketing means drawing your best customers closer and closer.”

So do what you can to keep search engine optimization (SEO) on your side – write a lot of fresh content, and write for your niche by using the language they’ll use when they’re looking for information and help.

Then, turn your attention back to cultivating your relationships, because that’s what will send direct traffic and referring site traffic your way.

Writing Prompt: How can you greet your website visitors as if they’ve all come as direct traffic or from referral sites? How can you treat strangers (search engine traffic) like friends?

P.S. There are also such things as human search engines (Mahalo) and social bookmarking sites (del.icio.us), both of which allow Web users to access search results that are based on human entries versus computer-generated ones.

Turn Leads Into Sales With a 6-Step Marketing Strategy

The phones are ringing, web traffic is up, and the sales manager is telling everyone you’re a marketing genius. Your business-to-business lead generation campaign is a success!But before you break out the bubbly, remember that getting prospects to express interest in a product or service can be the easy part of business-to-business marketing. Converting those leads to sales is often a lengthy and complex process.Here’s how to build a smart marketing strategy that engages B-to-B prospects and helps persuade them to say “yes.”6 Steps for Successful Lead ConversionBusiness purchases typically involve multiple decision-makers who can take weeks or even months to select a vendor. Since leads may need to be nurtured over time, you need to build a relationship with these prospects.Your sales team will make frequent contact with prospects during the sales process, but marketing can play a pivotal role, too. Following these six steps can help you create a successful lead conversion marketing strategy.1. Capture Contact Data to Facilitate a DialogueDuring lead qualification, capture the contact data needed for an ongoing sales dialogue, especially e-mail addresses and permission to send e-mails. One way to get this data is to require it for fulfillment of your original direct mail offer, such as a product sample, free trial of your product or service, or a premium.It’s also a good idea to ask prospects to help you identify other team members who will have a role in the purchasing decision, so you can reach out to influencers, authorizers, and end-users.2. Develop a Data-Driven Contact Management PlanUse prospect data to build a contact management program, a carefully planned series of regular touches with prospects to keep them interested, keep your product and company top of mind, and create additional opportunities to generate a response.Use data such as company size, NAICS code, industry, geography, or future revenue potential to group prospects with similar characteristics into segments. Then, develop a marketing communications plan for each segment that regularly delivers information tailored to prospects’ interests.Most B-to-B marketers try to reach prospects at least quarterly. For others, a bimonthly or monthly contact is appropriate. A mix of tactics and channels, such as direct mail plus e-mail, can help you keep in touch with hard-to-reach business executives.3. Send Information that Helps Prospects Make the Buying DecisionYour goal is to persuade prospects to make the buying decision. Send information that facilitates that decision, such as:- Product samples;
- Newsletters about industry trends or product usage, such as new applications, peripherals, upgrades, or enhancements;
- Case studies showing how others are using your product or service;
- Customer testimonials about your company.4. Tailor the Marketing to the ProspectNothing turns off a prospect faster than feeling like you don’t know them. Thus, it’s vital that your lead conversion marketing campaigns reflect your prior contact and the budding relationship.A data-driven sales/CRM system can help you track contact with prospects and tailor future initiatives to each individual. It’s also smart to customize communications to various individuals within a company according to their level of authority and their role in the buying process.5. Treat Top Prospects Like They’re Already CustomersEven among qualified prospects, all are not equal. Move your very best leads – those with the greatest likelihood of converting to a sale or offering the highest potential revenue – into a preferred contact queue that treats them like they’re already customers.Send these prospects higher-end, highly personalized direct mail and consider offering them, for a limited time, select advantages only your customers receive, such as special offers, preferred pricing, new product previews, or private invitations to customer-only events.6. Create Opportunities for a Face-to-Face DialogueThe Holy Grail for most business-to-business sales reps is an in-person meeting with the prospect. Identify potential opportunities for face-to-face contact and use direct marketing to promote them. Invite prospects to events, seminars, or educational programs, or encourage them to meet with you or attend activities you sponsor at trade shows.When They Still Haven’t Said “Yes”Be realistic about the timeframe for B-to-B lead conversion. What seems like a long time to you can seem perfectly appropriate to the prospect. Keep your best prospects on your contact list, be sure to keep the list current, and continue sending marketing messages to prospects that clearly have a need for what you sell. Communicate regularly, stay on the prospect’s radar screen, and your next marketing initiative could be the one that finally results in the sale.

ODEON Liquid Handwash

It was once thought that illnesses are caused by a bodily imbalance. ODEON, on the other hand, took a different route. We felt proud of scientific discoveries because it marked a change of mindset: illness is caused by germs that we came into contact with during our regular activities. It was subsequently shown that effective cleanliness habits can avert millions of infections.

ODEON set out on a quest to make the world a better, cleaner, and safer place, fueled by the inherent drive to help protect society and its scientific expertise. With that goal in mind, we began developing high-quality, effective products. As a result, the sword (to fight hazardous viruses) and shield (to defend our communities) concepts were born. We now have a neem hand wash product that is effective and safe to use.

Neem hand wash is a high-quality and effective hand wash liquid. We provide a hand wash that is capable of destroying all viruses and bacteria, i.e., our hand wash can kill most of the germs. Our Neem hand wash liquid bottle has every quality of being effective against bacteria and germs and also soothes your skin. So it is best to buy a hand wash that will keep you protected all the time. Also, it is best that you use a hand wash at least thrice a day to keep the germs out of your way.