New Industry Trends in Online Marketing

Today, everyone wants to start an online business because they all see the potential that this sector has, since the internet allow users to reach a larger and more global audience. Starting your own business also means that you can adjust your work timings to suit your lifestyle and you have a chance to keep all the money that you earn, without paying employees and infrastructure costing.

When you start an online business, the most important thing to keep in mind is the kind of online marketing that you will be using to promote your online business. The online marketing trends keep varying according to the kind of resources available, and what is most popular among the people. This article aims at outlining some of the latest industry trends in online marketing. The one thing to keep in mind when looking at new online marketing strategies and trends is that, given the current economy, cost cutting has become crucial.

The first trend that is being seen is the increased effort towards retaining customers. This is because market share in recent times has often been at the cost of competitors and other channels and also the fact that marketing to an existing customer base has proved to be more cost effective. Another important trend has been towards the creation of more attractive content. This helps to optimize searches. A large portion of content has also become video-based.

Online businesses in the recent past have also turned their attention towards creating targeted and relevant communications, which is distributed through a variety of different media like email, advertising, mobile phones, smart phones and IMs. This has proved to be a very effective strategy in online marketing, since it reduces costs. Online marketing is also moving towards direct marketing strategies. The principles and philosophies used by direct marketers for the past 80 years or so have become critical to the development of a solid online marketing strategy, with people now analyzing cost per sales, click throughs and other factors that direct marketers have been utilizing for decades.

Other trends that online marketing has been seeing in recent times are the enhancement of search marketing and integration of distribution channels. Despite these measures being a little more expensive, they have a great payoff in the long run. Search engine optimization has become vital to the success of an online business. These trends have expanded their base however, and are now extending to various other media like social media, local searches and mobile devices. Multichannel merchants are now looking at improving efficiency in order to provide for these changes.

Is It Time To Put Fax Marketing Out To Pasture?

The term “home invasion” may have taken on an entirely new meaning.

As a small business owner, how do you feel when you receive a solicitation fax at home at 3:00 a.m.?

“It’s okay, guys. It’s just the fax machine. There’s no need for alarm. Just go back to bed. No, honestly, no one died.”

If you work in a remote location, you may arrive at the office the next morning only to find that your fax machine has been busier than you’ve been all evening.

How fair is that?

I have a friend who has a well-paying job at a medium-sized company. He manages and supervises a sizeable staff. He also has the misfortune to be seated closest to the fax machine. His unofficial role is to “sort the wheat from the chaff” in terms of faxes. For every 50 pages he throws into the garbage, perhaps one or two pages are of real value to his company.

I’ve never told him this, but I suspect the latter is the real reason his company pays him such big bucks.

As a small business owner, my resources for office items like paper and ink are closely budgeted. Imagine my glee when I receive numerous faxes from companies advertising their discounts on paper and ink. Could they be creating their own demand so they can provide the supply?

I recently performed an informal survey amongst my fellow small business owners as to how they felt about fax marketing. A common response was that fax marketing was so ’90s. I have to agree. It’s a “home invasion” that we can’t control.

Unlike emails and flyers that can be deleted or thrown in the garbage, marketing faxes use up the recipient’s material resources. It’s a form of marketing that takes a chunk out of one’s prospects right up front, before they’ve even decided whether or not they want to become a customer.

From what I’ve seen, most fax target marketing campaigns aren’t quite that on target. My office is in a building I don’t own. Why do I continually receive faxes offering me paving services?

I have to admit, the latest fax I received did tempt me to contact the sender. It was from a lawyer asking if I wanted to sue someone. I wonder how he’d feel if he knew that “someone” was him?

I do have one positive thing to say about marketing faxes.

They make great paper airplanes.

Five Tips on Marketing Religious Articles

Article marketing has been around for a long time. In the early years, it began with the paper-print form. It was commonly used by business owners to obtain free publicity. Today, the more popular means of article marketing is Internet article marketing. This technique uses submitted articles to article directories to direct website traffic to their websites. For this to be successful, the author of the article must have a website. Just like businesses, religious websites can direct traffic to their websites through the use of submitting religious articles. Articles can be submitted to Christian online magazines, article directories, or simply posted on your website with appropriate meta tags.

Tip One

Begin your religious article marketing by knowing what Christian website you want to invite people to read. Is this your own personal ministerial website? Or do you want to direct people to your church’s website? Decide which religious website you want to direct website traffic. Examine the ministry of this website. Make a list of the features and benefits of this website. This information will help you in researching topics for your religious articles.

Tip Two

The first step to writing the article is brainstorming an attention-getting title. The title will be one of the first things readers will see when they scan the article directory. The readers will read brief summaries of the articles before deciding which article will give them the information they need and then they will open the article. Because of this process, it is most important to find a good, catchy title.

Tip Three

Retrieve the list of topics you gleaned from studying the website of your choice. Take those topics and see if you can break the topics into sub-topics. By doing this you can make many different religious article ideas to write about.

Tip Four

When writing your article, remember to use a conversational voice. Using a conversational voice will hold the interest of your reader. Unlike, using a formal, academic voice which will cause the reader to lose their attention and direct their interest elsewhere.

Tip Five

After you are finished writing your article, it is important to provide important information in your resource box. This information will direct your reader to your website of choice. Here is the information you should include:

• Your Name – Your name and title should always be the first thing included in the resource box
• Your Website Address – The website URL will prompt the reader to check your website for additional information
• Your Elevator Pitch – Is a unique one to three sentence summary which tells the reader information about your background, and why it is important for them to gain more information by visiting your website.