The Sales and Marketing Relationship

Sales and marketing, two parts of business that are so different yet need to be connected to each other and some point or end. Sales people and marketing people are always in different worlds, it’s like the jocks and the nerds (I wont say which is which, that’s up to you). The school isn’t going to be complete without either one missing and your business won’t be either.

The job of the marketing people is seen as serious and analytical, they are the people always talking amongst each other, planning and playing with statistics and campaigns. Marketing is the path taken to get to the customers. There are many activities involved in marketing; cold canvassing, brand or corporate advertising, or more targeted types of marketing like direct response advertising and referrals. This is where the particular benefits of the product is explained to the customers. So all these different kinds of marketing are what get to the people, and these people are your leads. Leads are the connection between sales and marketing. Without leads, there is no connection, sales and marketing will never meet and business won’t work out.

The sales people now are always on the run, going here and there, on the phone with customers or meeting them somewhere, always trying to grab some big deal that’s going to bring the company to greater heights. What get’s them moving is the leads they acquire from marketing. Now this doesn’t mean sales is under marketing and is less important or is the department that needs a smaller budget. Marketing has no purpose with sales and sales can’t occur without marketing. Both need to work together in order to reach maximum advantage.

This all looks so simple, but the bumps occur at the same place where sales and marketing meet. Leads are not all the same, you have good and bad leads. Depending on the leads, sometimes the marketing or the sales approach needs to be different. That’s why sales and marketing departments or people always need to be in constant contact with each other. The more you understand the way the other team is working, the more you can use the knowledge to your advantage when getting to the lead.

Following up is an essential part of sales and marketing as well. It can be following up on a potential lead or following up on a previous customer, the communication should not stop after one transaction, it’s a continuous process that requires sales and marketing to always be working hand in hand. Here’s to your Success!

Top 3 Lessons From the Network Marketing Industry

Network marketing is a concept where you will be able to learn so many different things aside from buying and direct selling. In fact, the network marketing industry is a wealth of information in itself. Of course, to really learn what it’s all about, one would have to experience it first-hand. In a nutshell, however, here are some of the things that one can take away from it.

A pipeline – the network marketing industry really is full of some surprising concepts that people will not recognize at first. For example, the pipeline concept is one of them. Basically, a network marketer creates a pipeline and then gets as many people as possible into that pipeline. It is the marketers responsibility to turn all those people into customers. How does this work? It’s almost like mass marketing. You get to talk, for example, 20 people in one pipeline and then work hard enough that at the very least you will get at least 2 people to be your direct customer. This is focus marketing at its finest.

Third party marketing – These days, with the presence of the Internet, it is really easy to start a third party that will help market a product or a service. The network marketing industry shows you that you can convert a prospect into a customer by making sure that the prospect can get information on products and services through a third party source.

This source can be anything from a flyer and a pamphlet, to a more sophisticated online offering like a blog, a website, and even a video through a site like YouTube. The reason for doing this is to make sure your prospect will direct attention to a source that seems to have all the questions answered already. Unlike a person who might bumble on and on about a certain product or service and not really accomplish anything at all. The concept here is that the prospect will be able to hear about the product from not just one source.

Meetings – Ever held a meeting out of the blue just because you wanted to check up on people or train them about some new marketing concept? For the inexperienced, this can be a very difficult thing to do. But the multi level marketing industry can really help you with this crutch. This is because the concept of network marketing has you talking to people every day.

You talk to the consumers who might want your product and to the prospects that may want to join your downline if you are running a multi level marketing program. There is a certain pattern that emerges when you do this every day for a living. And by applying this to any of the meetings that you have in your business, whether it’s with colleagues or with potential customers, you will start to notice that you can do this with a lot more ease. You will also see that you can conduct meetings with more efficiency and with the full attention of the attendees.

Make Sure that you go down below and get the top kept secrets to MLM marketing online from one of the top earners in the business.

3 Ways to Make Direct Mail More Effective

Many of our clients tell us, “We’ve tried direct mail and it didn’t work.” This experience leaves us asking, “Why do some programs not perform as well as expected, while others succeed beyond a company’s wildest dreams?” According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as 0.03%. With such a large gap, it is easy to see why many companies have lost their faith in this very popular marketing practice.

Over the years we’ve learned how well a direct mail program performs depends on the chemistry of three elements-format, offer, and list-and whether or not you have designed the program with enough frequency and follow-up triggers built in. But before you can pull these three elements into the most effective program possible, you need to first determine:

  • The goal of the direct mail piece (For example, is your goal lead generation or direct-to-order?)
  • The current relationship you have with the list. Is it a cold list or has qualification already occurred? (For example, have they already attended a seminar or webinar of yours or downloaded something from your website?)
  • Then follow this advice as you design your direct mail program:

  • FORMAT. Direct mail comes in a variety of formats-the postcard, the business letter, or the 2-D or 3-D package to name just a few. The truth is, all three of these formats pull about the same percentage of responses, when used correctly. The magic then is to choose the format most suited to reach your goal and specific audience.
  • OFFER. The offer is a critical element to a successful direct mail effort. From our experience, the strongest direct mail offer is one aimed at driving traffic to a website or retail location for further qualification and/or selling (qualification if the contact is still cold and selling if it’s a contact where qualification has already occurred through a previous marketing activity). This offer can be anything from a free product demonstration, an online ROI calculator, an article/white paper download from the website, or simply retrieving more product or service information.
  • LIST. The list is possibly the single most important element to an effective direct mail effort. If you have the best format and offer but send it to the wrong list, you will still have nothing. And, even if you are sure you have sent it to the right list, if that list has not yet been qualified you will waste a lot of money. Even a house list can get quickly out of date. Conduct a qualifying call down of any list you plan to mail to and make sure the list is still a) accurate and b) qualified to receive your offer. Keep the call short (3-4 qualifying questions at the most). Only after you’ve connected with and qualified the prospect should you place them in your direct mail engine. This will save marketing precious dollars and sales precious time, while ultimately making the entire campaign more effective.
  • Direct mail will always be one of the most compelling ways to prospect, and when done strategically, pulls high open rates and generates excellent leads. Make relevant and cost-effective choices, implement with a frequency of at least three impressions, be sure to follow-up on every prospect you get to take an action…and watch those leads pour in!