Direct Mail Examples – 8 Secrets of Direct Mail Copywriting!

Since in invention of the Internet (and cheaper marking methods like email), direct mail examples have become less popular with entrepreneurs who are always looking for the best way to cut down wastage in their marketing.

But there are often times when it’s a good ideas to send out a direct mail piece to a list of your best customers, because there is just not that much competition for their snail mail box these days.

In the direct mail examples below you will find a list of top tips to make your mailing more successful.

1. Targeting Your List: The biggest thing that is going to bring you a good result in your direct marketing is a laser focused list. I often watch a TV ad for a new perfume and think how wasteful the marketing is because half the population is not interested. It’s your job to only target people with a 90% chance of buying. If you cannot do this forge about direct mail.

2. Copywriting: Make sure that you research the hot buttons of your market and that your copy is top rate. The best way to test your stuff is using 2 different versions with a Google AdWords ad and see which one pulls in the most response.

3. Don’t Forget the Call to Action: I see this in so much copy, you need to tell the prospect what to do next. Every time, no excuses…

4. Testing: I mentioned this before but it’s so crucial I want to go over it again. You need to test an retest every piece of direct mail before you send it out. The Internet makes this process easy and cheap so don’t just guess what is going to work.

5. Don’t do Hype: People hate it, just tell the truth.

6. Errors in Your Copy: Get a professional proofreader to go over your stuff, 10% of people are really hot on grammar and will throw your stuff in the bin if it’s not perfect.

7. The Headline: If this is weak your direct mailing will never get read. Work super hard on the headline.

8. Style Over Substance: Many people work for hours on the design and forget the sales massage. Remember that ugly often sell best!

Final thoughts.

I hope you can use these direct mail examples to bring in more sales and more success for your business.

For even more copywriting advice see the links below.

Taking Advantage of Online Marketing Tools

The Internet Revolution has given rise to a plethora of online marketing tools. However, otherwise savvy and accomplished Internet marketers have overlooked many of these useful tools. It is essential for entrepreneurs to take advantage of the resources available to them in order to expand and elevate their level of business. Online marketing tools cannot only increase awareness of your company; they can also directly assist you to make a sizable return on your investment.Facebook and TwitterIn the realm of social media, it would be easy to focus on Facebook and Twitter alone. Indeed both of these sites are incredibly popular and continue to grow on a daily basis. Some of the best things about Facebook and Twitter are that they give you the ability to reach large volumes of people and target specific demographics. Additionally, these social media marketing tools are free and very easy to use. There are many other fantastic options available to Internet entrepreneurs as well.LinkedInA good example of a site that is often overlooked by marketers is LinkedIn. LinkedIn is remarkable in that it allows you to interact with some of the world’s top business circles. Further, LinkedIn allows users to promote themselves and even their products to people, including executives, in a very professional environment. The climate for LinkedIn is usually far more “business-like” than that on other social networking sites, such as Facebook, Twitter and MySpace. Thus, for those looking to market to established executives, LinkedIn is worth a look.Social NetworkingThe number of free social networking sites on the Internet that can be used to promote your business, products or services is truly staggering. One important fact to keep in mind is that because social networking is so very popular, many sites have popped up recently that cater to specific interest groups or niche markets. For example, there are social networking sites just for pet owners, wine enthusiasts and baby boomers. The list goes on and on. If you have a product or service that you know would appeal to a particular group, then it makes great sense to have a presence on the corresponding social media site. This way, you can market directly and specifically to the individuals who are most likely to be interested in what you have to offer.With all the exciting online marketing tools at your disposal, you will likely find many that will fit your needs. By utilizing the most established and relevant resources, your business will profit from these low cost marketing strategies.

Network Marketing: How To Sponsor 100 People in 60 Days Or Less (And Make Bank)

Are you ready for a crazy taste of your own reality show?Is it really possible today, to start a network marketing business from home and to reach a point where that business is paying you at least $2,000 a month is residual income every month – just 60 days after your start?It’s more than possible if you discover and apply this one secret first – how to sponsor 100 paying people in 60 days or less. And yes, if your program is any good at all, your income will head skyward after that, all on it’s own…HOW? Here Is The Secret (and you won’t hear it anywhere else):It is simple numbers. My wife and I are real estate brokers. A well-known FACT about real estate sales is the numbers – these numbers:If you deliver a meaningful message to 50 decision making adults, 1 (just one) out of the 50 will eventually buy a home or they will list and sell their home with you – OR they will refer you to a friend of theirs who will buy or sell with you.What does that mean to every real estate sales person reading this – and every network marketing or MLM or multi level marketing person reading this? You MUST deliver a simple message 100 times to sell or list two homes or to sponsor two people into your program.FYI: A meaningful message delivered to a decision making adult in RE:”Hi, are you or is anyone you know going to be buying or selling real estate in the near future?”A real estate sales person will give their card to the people who say “No” as well, because you never know when they that “no” might turn to a “yes.”And it also helps to make a free offer while doing this – “and we can give you a free market report which will show you what your home is worth now.” It helps more if the free offer to evaluate the current value of the house is on the card. Why? Now the card has value and the person who said, “No” will probably keep the card anyway.In real estate sales, these numbers work because the commissions are big.We sell two houses a month. The commission on one will typically be $5,000 and the other $7,000. Did “the numbers” that produced those commissions work out?Did we deliver a meaningful message to 100 decision making adults in order to make those two sales? YES! The numbers WORK in real estate sales, and they work like a clockwork – every single time – AND they work in MLM.Now, again – a real estate sales person may talk to 3 people in one day and one of them says, “YES – I want to buy (or sell) now.” That same real estate agent may then talk to 150 people to produce the next “deal.” The AVERAGE works out to 50 conversations per deal.17 years ago my wife and I built a network marketing group of 10,000 people.We did fast. How did we do that? We sponsored 225 people in about 3 months. How? We delivered our message to 100 people most days, for 60 days.Does that mean we delivered our message to 5,000 people?Yes. How? We delivered our message using direct mail – the USPS – The Post Office. Now, before you stop reading – please slow down. You are probably thinking about the cost – or you are thinking it is so old school it won’t work now. You are wrong.How is The U.S. Mail like the internet?Online internet marketers are after one thing – clicks. How do they get clicks? They must get eyeballs first.Amazingly, even today, most people get snail mail. And one of the best ways to drive traffic to the internet (and your website) is from off line. It is currently fantastic for real estate. Direct mail means you are NOT competing with all the noise on the net.Recent studies show the most effective mail “piece” to be a post card. Why is it effective? Think about it – even though you grab your mail from you box and toss the junk, what do you do FIRST? You sort it, don’t you?How can you win at the round file?The first thing you do is haul everything over to a table next to a trash can in the post office, right? Do you just toss the junk mail without glancing at it? No, you glance at it, don’t you?Most of the time, you glance and toss – just to make sure you aren’t tossing out a bill or an incoming cashier’s check for $1 million… the point is, you always LOOK at the exposed surface of each piece of junk mail – right?So it is in that golden moment – when we all glance at the junk mail – where you will WIN provided your post card is a COUPON. Coupons get much more consideration today than ever before – both online and off line. Make your “offer” on the post card a coupon and you will be the winner!What about the cost of Direct Mail?Here’s how to cut the cost of a post card in HALF: The USPS has a direct mail program which will deliver a post card or flyer that meets specifications, for 16 cents each. You can mail big numbers or small numbers. Let’s consider 5,000 post cards.Let’s suppose you are able to sponsor 2 people out of every 100 post cards. Direct mail is generally considered a success at 1%. Your offer needs to be compelling – but 2% is very possible. 17 years ago we were able to get 4.5% or four and one half people sponsored for every 100 mailed. 2% of 5,000 is 100 – 100 people sponsored.What is the cost?Online printers will print 5,000 post cards for very little money. Add the postage, and you’ll be at about $1,000 in total expense – or about 20 cents for printing and postage per post card.What if it doesn’t work?Let’s say that your network marketing or MLM program provides you with a $20 a month income stream for each person you sponsor – (on the average, for easy math).AND let’s say tragedy strikes – you are only able to sponsor 5 people out of 5,000 post cards – a total flop and failure, right? Maybe not. 5 x $20 = $100 a month income from the mailing… and $100 x 12 months = $1,200. Yes, it will take a year to get your money back if you fail – but at least you’ll get it back.What will happen if you win?Let’s say you do sponsor 100 people from the mailing: $20 x 100 = $2,000. Now, if that is the result, would you ever do it again? What if your monthly income turns out to be half that?Conclusion:It is hard to believe in this day and age when conventional wisdom says you should spend all your time on the internet smashing your key board in frustrating efforts to get leads (much less newly sponsored reps) that you could WIN fast and BIG with direct mail, isn’t it?What IF You Could Mail Post Cards – All You Want For FREE – including printing and postage?