Top 3 Lessons From the Network Marketing Industry

Network marketing is a concept where you will be able to learn so many different things aside from buying and direct selling. In fact, the network marketing industry is a wealth of information in itself. Of course, to really learn what it’s all about, one would have to experience it first-hand. In a nutshell, however, here are some of the things that one can take away from it.

A pipeline – the network marketing industry really is full of some surprising concepts that people will not recognize at first. For example, the pipeline concept is one of them. Basically, a network marketer creates a pipeline and then gets as many people as possible into that pipeline. It is the marketers responsibility to turn all those people into customers. How does this work? It’s almost like mass marketing. You get to talk, for example, 20 people in one pipeline and then work hard enough that at the very least you will get at least 2 people to be your direct customer. This is focus marketing at its finest.

Third party marketing – These days, with the presence of the Internet, it is really easy to start a third party that will help market a product or a service. The network marketing industry shows you that you can convert a prospect into a customer by making sure that the prospect can get information on products and services through a third party source.

This source can be anything from a flyer and a pamphlet, to a more sophisticated online offering like a blog, a website, and even a video through a site like YouTube. The reason for doing this is to make sure your prospect will direct attention to a source that seems to have all the questions answered already. Unlike a person who might bumble on and on about a certain product or service and not really accomplish anything at all. The concept here is that the prospect will be able to hear about the product from not just one source.

Meetings – Ever held a meeting out of the blue just because you wanted to check up on people or train them about some new marketing concept? For the inexperienced, this can be a very difficult thing to do. But the multi level marketing industry can really help you with this crutch. This is because the concept of network marketing has you talking to people every day.

You talk to the consumers who might want your product and to the prospects that may want to join your downline if you are running a multi level marketing program. There is a certain pattern that emerges when you do this every day for a living. And by applying this to any of the meetings that you have in your business, whether it’s with colleagues or with potential customers, you will start to notice that you can do this with a lot more ease. You will also see that you can conduct meetings with more efficiency and with the full attention of the attendees.

Make Sure that you go down below and get the top kept secrets to MLM marketing online from one of the top earners in the business.

What Does It Cost To Hire A Good Direct Response Copywriter?

First things first.What is a direct response copywriter?A direct response copywriter is a writer who specializes in writing copy that is designed to get the reader to take action.The action might be to make an immediate purchase, sign up for an online report, make a phone call for a free consultation.The primary role of the direct response copywriter is to move your prospect through your selling process and deeper into your sales funnel.Before he or she is able to do that, the copywriter must have a clear understanding of what your selling message is about and who your target market is.For some marketers, this is a real eye opener. Many don’t have a clear selling message. Worse yet, they haven’t sat down and put together a profile of their ideal target prospect.Some don’t know how to do it. Others simply don’t understand its critical role in the marketing process. And some find it intimidating.Whatever the reason, copy that generates results must have this understanding as a foundation.So when business owners ask me how much it costs to hire me, my answer is nothing.Investing in the services of a direct response copywriter or marketing consultant who knows how to sell- online and offline – is an investment that should pay itself.Here’s what I mean:Consider the results my copywriting and marketing direction produced for these clients..”The results so far from the new website have been outstanding. We are currently tracking an increase of 25% in conversions compared to the first week of December 2010 and a 44% increase in conversions over the same time frame last year. What’s more, most of the conversions come through the home page, the program page, comprehensive care link and the how it works page, all of which were written by you!!” -Lisa Borg, VP Marketing, Slimband”We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.”- Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre”So far, the response from the sales letter you wrote has been 12.06% – that’s 25% over our projection.”- John Andresen, Wyers DirectI don’t know exactly what those numbers translated to as far as sales revenues were concerned but I went on to do multiple projects for them so it must have more than paid for itself many times over.In addition to getting a clear understanding of the message and the target market, a professional copywriter must take a lot of information into consideration before ever writing a a single line of copy.Many business owners don’t realize what goes into creating effective direct response web copy, email marketing campaigns or sales letters.For example, here’s a snippet from a proposal I sent to a prospect lately who was considering hiring me to create a basic marketing system for her that consisted of new direct response web copy, a free report they could offer as a sales lead generation tool and an autoresponder follow up email campaign to keep prospect “warm” until they’re ready to buy.
Spend time with you/team to learn more about your company.
Read all current company brochures, web copy, direct mail, and other relevant materials including industry reports, studies, trade magazine articles, statistical tracking reports etc.
Meet with staff to hear their thoughts on what market conditions are like and see what insights they can offer.
Gain insights into the current market environment so we can tailor our marketing efforts to meet the needs of prospects.
Talk to current/past customers to better understand what they feel are the key benefits they received from their experience with your company. Very important and often overlooked. Feedback can help us create laser like focus on our selling story.
Review competitive/like-minded web sites/initiatives so we know how the competition is positioning itself.
Submit rough drafts of all content I write for review and approval.
Create report concepts and titles and submit for review.
Deliver finished copy to you for approval.
Work with web designer to get things in place after approval and agreement from you.
Provide you with the benefit of my writing, sales and marketing experience wherever I can.
The above list gives you an insight about what goes into professional direct response copy.Copy is salesmanship in print.And well-researched direct response copy makes all the difference between a business that merely survives and one that thrives.

Questions to Ask Yourself Before Launching a Direct Mail Campaign

Thinking about launching a direct mail (DM) marketing campaign to promote your business? Before you get started, here are some questions to ask to help you be more prepared.

Who is my target audience?

Who are you going to be sending your DM out to? Do you have a mailing list? What kind of customers are you targeting? Make a list of their characteristics and demographics. How much money do they make? How old are they? Where do they live? Male or female? What interests do they have?

The better you understand your target audience, the more personalized you can make your DM pieces, leading to higher response rates.

What action do I want them to take?

Direct mail marketing success depends on your ability to get your audience to take action. For some ads, you will want the reader to take action by making a purchase right now. Other DM ads might encourage the consumer to go to a web address listed on the ad to learn more about your offer.

Every ad needs a call to action. If you’re not encouraging the recipient to take action, they’re not going to do anything and your ad will be wasted. You may as well just flush your money down the toilet.

Identify the action you want people to take, and make sure your call to action is clear and jumps off the page.

What’s my budget?

You need to know exactly how much you can afford to spend on DM before launching your campaign. If you have a marketing budget, how much of it will you set aside for direct mail marketing? Are you going to spread out your spending throughout the year or dump it into a single campaign right now?

Once you set your budget, stick to it. Figure out how can get the most from that budget without sacrificing the quality of your DM marketing.

How will I track results?

If you’re not tracking the results of your direct mail marketing, you’re wasting your money because you have no way of knowing what’s working and what needs to be improved. You have to set goals, test different adjustments to your marketing materials, and track your results.

Over time, you’ll collect more and more data on your DM marketing campaigns, providing you with valuable information that helps you optimize your efforts to get a better return on your investment.

Which direct mail company should I use?

Finding the right DM company is one of the most important decisions you’ll make when planning your campaign. Not all direct mail companies are the same. The services they offer, fees they charge, and level of satisfaction they provide varies.

Spend time researching the different direct mail companies by performing a simple search online. Look for companies with years of experience, a wide portfolio of services, and competitive prices. You also want to look at examples of their work to make sure it’s professional and will reflect your brand in a positive way.

By asking yourself these questions before starting your direct mail campaign, you’ll have a great plan for success.