Direct Mail Examples – 8 Secrets of Direct Mail Copywriting!

Since in invention of the Internet (and cheaper marking methods like email), direct mail examples have become less popular with entrepreneurs who are always looking for the best way to cut down wastage in their marketing.

But there are often times when it’s a good ideas to send out a direct mail piece to a list of your best customers, because there is just not that much competition for their snail mail box these days.

In the direct mail examples below you will find a list of top tips to make your mailing more successful.

1. Targeting Your List: The biggest thing that is going to bring you a good result in your direct marketing is a laser focused list. I often watch a TV ad for a new perfume and think how wasteful the marketing is because half the population is not interested. It’s your job to only target people with a 90% chance of buying. If you cannot do this forge about direct mail.

2. Copywriting: Make sure that you research the hot buttons of your market and that your copy is top rate. The best way to test your stuff is using 2 different versions with a Google AdWords ad and see which one pulls in the most response.

3. Don’t Forget the Call to Action: I see this in so much copy, you need to tell the prospect what to do next. Every time, no excuses…

4. Testing: I mentioned this before but it’s so crucial I want to go over it again. You need to test an retest every piece of direct mail before you send it out. The Internet makes this process easy and cheap so don’t just guess what is going to work.

5. Don’t do Hype: People hate it, just tell the truth.

6. Errors in Your Copy: Get a professional proofreader to go over your stuff, 10% of people are really hot on grammar and will throw your stuff in the bin if it’s not perfect.

7. The Headline: If this is weak your direct mailing will never get read. Work super hard on the headline.

8. Style Over Substance: Many people work for hours on the design and forget the sales massage. Remember that ugly often sell best!

Final thoughts.

I hope you can use these direct mail examples to bring in more sales and more success for your business.

For even more copywriting advice see the links below.

Protective Clothing in the Food and Hospitality Industry

These substances can contain dangerous bacteria if not washed off properly before touching anything else. For this reason, chefs need to wear protective clothing at all times when working in the kitchen, such as chef coats and chef aprons, as well as other protective gear like shoes, gloves etc.

The type of clothing that is considered “protective” is usually made from natural fibers such as cotton or wool so that the heat from being near hot liquids won’t cause any burns. This clothing can also include aprons which cover most of the body so no part of the skin is exposed.

Protective clothing makes it easy for people to keep their clothes clean and hygienic at all times while working around food products. By wearing protective clothing, the risk of spreading disease or bacteria can be greatly reduced. Protective clothing should always be worn when handling food items like raw meat or eggs as well as cleaning up after these foods have been prepared.

Such things as chemicals used in the food preparation industry should also be taken into consideration when it comes to protective clothing. Food workers may need gloves made out of rubber or latex so that they are protected from any harmful chemicals used for cleaning purposes. These types of clothes help reduce risk and increase comfort while working with hot liquids, chemicals, raw meats & eggs as well as other products where hygiene is a priority.

When dealing with foods like this there’s always a high chance of spreading bacteria or disease because at times people don’t wash their hands before handling food and this can cause contamination and food poisoning. As well as this, there’s always the risk of injury when using sharp objects like knives or other utensils that can result in cuts and bruises.

The clothing you wear for food preparation purposes should be made from durable fabrics which are comfortable to move around and work in, while still providing a barrier between your skin and potential dangers. When it comes to buying protective clothing (such as chef hats for sale by uniform suppliers), make sure that you buy garments that have been tested by recognized bodies in order to ensure their safety before putting them into practice yourself in either home, commercial or industrial environments where health & hygiene is a priority when cooking meals for others.

What Does It Cost To Hire A Good Direct Response Copywriter?

First things first.What is a direct response copywriter?A direct response copywriter is a writer who specializes in writing copy that is designed to get the reader to take action.The action might be to make an immediate purchase, sign up for an online report, make a phone call for a free consultation.The primary role of the direct response copywriter is to move your prospect through your selling process and deeper into your sales funnel.Before he or she is able to do that, the copywriter must have a clear understanding of what your selling message is about and who your target market is.For some marketers, this is a real eye opener. Many don’t have a clear selling message. Worse yet, they haven’t sat down and put together a profile of their ideal target prospect.Some don’t know how to do it. Others simply don’t understand its critical role in the marketing process. And some find it intimidating.Whatever the reason, copy that generates results must have this understanding as a foundation.So when business owners ask me how much it costs to hire me, my answer is nothing.Investing in the services of a direct response copywriter or marketing consultant who knows how to sell- online and offline – is an investment that should pay itself.Here’s what I mean:Consider the results my copywriting and marketing direction produced for these clients..”The results so far from the new website have been outstanding. We are currently tracking an increase of 25% in conversions compared to the first week of December 2010 and a 44% increase in conversions over the same time frame last year. What’s more, most of the conversions come through the home page, the program page, comprehensive care link and the how it works page, all of which were written by you!!” -Lisa Borg, VP Marketing, Slimband”We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.”- Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre”So far, the response from the sales letter you wrote has been 12.06% – that’s 25% over our projection.”- John Andresen, Wyers DirectI don’t know exactly what those numbers translated to as far as sales revenues were concerned but I went on to do multiple projects for them so it must have more than paid for itself many times over.In addition to getting a clear understanding of the message and the target market, a professional copywriter must take a lot of information into consideration before ever writing a a single line of copy.Many business owners don’t realize what goes into creating effective direct response web copy, email marketing campaigns or sales letters.For example, here’s a snippet from a proposal I sent to a prospect lately who was considering hiring me to create a basic marketing system for her that consisted of new direct response web copy, a free report they could offer as a sales lead generation tool and an autoresponder follow up email campaign to keep prospect “warm” until they’re ready to buy.
Spend time with you/team to learn more about your company.
Read all current company brochures, web copy, direct mail, and other relevant materials including industry reports, studies, trade magazine articles, statistical tracking reports etc.
Meet with staff to hear their thoughts on what market conditions are like and see what insights they can offer.
Gain insights into the current market environment so we can tailor our marketing efforts to meet the needs of prospects.
Talk to current/past customers to better understand what they feel are the key benefits they received from their experience with your company. Very important and often overlooked. Feedback can help us create laser like focus on our selling story.
Review competitive/like-minded web sites/initiatives so we know how the competition is positioning itself.
Submit rough drafts of all content I write for review and approval.
Create report concepts and titles and submit for review.
Deliver finished copy to you for approval.
Work with web designer to get things in place after approval and agreement from you.
Provide you with the benefit of my writing, sales and marketing experience wherever I can.
The above list gives you an insight about what goes into professional direct response copy.Copy is salesmanship in print.And well-researched direct response copy makes all the difference between a business that merely survives and one that thrives.