Developing a Give2Get Marketing Plan

First, let’s take a look at why you need a marketing plan to grow your practice.

If you fail to plan, you’re planning to fail, or at the very least fail to accomplish your desired outcome. I’m positive you have heard this expression before. Most Chiropreneurs would rather sidestep the planning phase and just jump right in and start spending their hard-earned money. Bad move. Very bad move!

Marketing your brand of chiropractic is not something you should be doing in a haphazard, inconsistent manner.

Often I’ll ask a Chiropreneur what they want to achieve with their marketing. Often the response: “I really don’t know,” or “Increase my new patient production.”

Imagine if they were getting ready to go on a vacation but hadn’t stopped to decide “where” they were going. How would they know what to pack? How would they know what kind of transportation would be needed? How would they know how to start? How would they know what direction to go in, or if they were making any progress? They wouldn’t!

In fact, most Chiropreneurs spend more time “planning” their vacations than they do planning their business!

Or, suppose you were a farmer who didn’t know what kind of crop you wanted. How would you know what seeds to plant? What kind of fertilizer to use? You get the idea.

You must FIRST decide exactly what you want to achieve, and then you need to develop an effective plan for achieving it.

It’s no different with your marketing. You must know where you want to go, if you want your marketing to help get you there. It’s so much easier to get someplace once you know where that someplace is and you have a “map” to guide you and keep you on track.

Once you have decided on your destination ( $1,000,000 in collections, 40 New Patients per Month Average, PVA of 40, and Average Visit Income of $50.00, etc.) then you just have to make a plan of how to reach that destination.

If you know where you are going, what the target is, and you have a plan to support your vision, you’ve given yourself an excellent chance for success.

A Marketing Plan is Not a Picture…

It’s a Puzzle

Many Chiropreneurs have an enormous misconception about marketing plans. They’ll say something like, “Can you help me create a marketing plan? I need it by the end of this month.”

They honestly believe that a marketing plan is something that they can put together and then merely follow it and success will be there. It doesn’t work that way.

A marketing plan is not a permanent picture that is created in one sitting. It’s a living, evolving “puzzle” made from matching pieces that are only discovered through “trial and results” over time.

Sure, someone with experience can lead you in the right direction, and make recommendations of things for you to test. But they can’t predict exactly how your particular plan will evolve. Or the results you can expect to receive.

To develop your plan to generate Prospex from your List of Strangers, you have an unlimited number of marketing tactics available to you. You could base your plan on the least expensive tactics by giving talks to Prospex groups, writing articles for your local publications or columns, submitting Media Releases or giving interviews on local or national media.

Or you may elect to focus on building a referral network, or marketing alliances with other like-minded entrepreneurs in your marketplace. Another Chiropreneur may not want to use those tactics and may elect to test low-cost media ads, free-standing inserts, and small mailings directed to his/her target group.

Each Chiropreneur selects the marketing strategies and tactics he or she feels most comfortable with in relation to his/her time, energy, budget and personality. No one else can predict or tell you which is right for you.

One Chiropreneur may have a vision of building his business to a $1,000,000, while another wouldn’t dream of growing beyond $500,000. Each calls for a different marketing plan.

Whichever tactics any of these Chiropreneurs choose, they will be “testing” them to determine if they are appropriate and effective for reaching their particular Prospex. They must then test their Prospex Generating Offers with those tactics until they find a match.

When you know that you have the right strategy and tactics, then it is just a matter of testing your offers to those Prospex. If you test one and it doesn’t work, you try another, and another until you get the results you want.

That’s how puzzles and successful marketing plans evolve. As you grow and as your marketplace changes, your plan must change. You will be continually looking for new opportunities and you’ll have to test your marketing tactics to find the right ones to achieve the highest levels of success.

Top 3 Lessons From the Network Marketing Industry

Network marketing is a concept where you will be able to learn so many different things aside from buying and direct selling. In fact, the network marketing industry is a wealth of information in itself. Of course, to really learn what it’s all about, one would have to experience it first-hand. In a nutshell, however, here are some of the things that one can take away from it.

A pipeline – the network marketing industry really is full of some surprising concepts that people will not recognize at first. For example, the pipeline concept is one of them. Basically, a network marketer creates a pipeline and then gets as many people as possible into that pipeline. It is the marketers responsibility to turn all those people into customers. How does this work? It’s almost like mass marketing. You get to talk, for example, 20 people in one pipeline and then work hard enough that at the very least you will get at least 2 people to be your direct customer. This is focus marketing at its finest.

Third party marketing – These days, with the presence of the Internet, it is really easy to start a third party that will help market a product or a service. The network marketing industry shows you that you can convert a prospect into a customer by making sure that the prospect can get information on products and services through a third party source.

This source can be anything from a flyer and a pamphlet, to a more sophisticated online offering like a blog, a website, and even a video through a site like YouTube. The reason for doing this is to make sure your prospect will direct attention to a source that seems to have all the questions answered already. Unlike a person who might bumble on and on about a certain product or service and not really accomplish anything at all. The concept here is that the prospect will be able to hear about the product from not just one source.

Meetings – Ever held a meeting out of the blue just because you wanted to check up on people or train them about some new marketing concept? For the inexperienced, this can be a very difficult thing to do. But the multi level marketing industry can really help you with this crutch. This is because the concept of network marketing has you talking to people every day.

You talk to the consumers who might want your product and to the prospects that may want to join your downline if you are running a multi level marketing program. There is a certain pattern that emerges when you do this every day for a living. And by applying this to any of the meetings that you have in your business, whether it’s with colleagues or with potential customers, you will start to notice that you can do this with a lot more ease. You will also see that you can conduct meetings with more efficiency and with the full attention of the attendees.

Make Sure that you go down below and get the top kept secrets to MLM marketing online from one of the top earners in the business.

Questions to Ask Yourself Before Launching a Direct Mail Campaign

Thinking about launching a direct mail (DM) marketing campaign to promote your business? Before you get started, here are some questions to ask to help you be more prepared.

Who is my target audience?

Who are you going to be sending your DM out to? Do you have a mailing list? What kind of customers are you targeting? Make a list of their characteristics and demographics. How much money do they make? How old are they? Where do they live? Male or female? What interests do they have?

The better you understand your target audience, the more personalized you can make your DM pieces, leading to higher response rates.

What action do I want them to take?

Direct mail marketing success depends on your ability to get your audience to take action. For some ads, you will want the reader to take action by making a purchase right now. Other DM ads might encourage the consumer to go to a web address listed on the ad to learn more about your offer.

Every ad needs a call to action. If you’re not encouraging the recipient to take action, they’re not going to do anything and your ad will be wasted. You may as well just flush your money down the toilet.

Identify the action you want people to take, and make sure your call to action is clear and jumps off the page.

What’s my budget?

You need to know exactly how much you can afford to spend on DM before launching your campaign. If you have a marketing budget, how much of it will you set aside for direct mail marketing? Are you going to spread out your spending throughout the year or dump it into a single campaign right now?

Once you set your budget, stick to it. Figure out how can get the most from that budget without sacrificing the quality of your DM marketing.

How will I track results?

If you’re not tracking the results of your direct mail marketing, you’re wasting your money because you have no way of knowing what’s working and what needs to be improved. You have to set goals, test different adjustments to your marketing materials, and track your results.

Over time, you’ll collect more and more data on your DM marketing campaigns, providing you with valuable information that helps you optimize your efforts to get a better return on your investment.

Which direct mail company should I use?

Finding the right DM company is one of the most important decisions you’ll make when planning your campaign. Not all direct mail companies are the same. The services they offer, fees they charge, and level of satisfaction they provide varies.

Spend time researching the different direct mail companies by performing a simple search online. Look for companies with years of experience, a wide portfolio of services, and competitive prices. You also want to look at examples of their work to make sure it’s professional and will reflect your brand in a positive way.

By asking yourself these questions before starting your direct mail campaign, you’ll have a great plan for success.