Email Marketing Trends – How to Be Radically Profitable in Email Marketing in 2010!

The very fact that we can talk about Email Marketing Trends is evidence of the growing popularity and success of this marketing technique. Email marketing is essentially a form of direct marketing, and in the broadest definition of marketing on line, every email sent from a company to a customer or potential customer is a form of email promotion. Realizing the wealth of possibilities that email marketing offers, companies are taking advantage of this effective and inexpensive way to communicate with customers.

One important trend in email marketing is the viral aspect. It is well known and accepted that email users will forward and share with family and friends stories or other information that they like, appreciate, or find helpful. Thus a company who sends a significant and relevant email to a customer can reasonably expect that the customer will share that email with appropriate family and friends.

Email trends also includes the multi-faceted advertising campaign, in which a company augments email marketing by sending out postcards or other mailings which contain information about the company and its dedicated website. Accessing the website allows customers to view a promotional video as well as other important information, and if they so choose, they can then order directly from the website.

Another important and successful aspect of Email Marketing Trends is the ability to dialogue directly with the customer via text messaging. Those customers who use text messaging also respond to surveys and coupons sent to cell phones. To be taken seriously and stand out in the “texting” world of today, email marketers must construct campaigns for small screens, keeping in mind the necessity to use brief but effective messages.

The efficiency of email marketing also includes the ability to segment, that is to organize your information so that only specific important information about one product or category is sent in that specific email. No one wants to read a rambling email promotion about a bunch of products. It’s well worth the time and effort to divide the information into small relevant paragraphs which customers can easily read, understand, and use to make a decision as to whether or not to take action.

In summary, these trends include a world of possibilities through which email marketers can sift and choose to use or not to use in their own successful email advertising campaigns.

Pay Per Click Marketing – Tremendous Success Or Tremendous Failure?

Unless you have been under a rock (or been completely uninvolved with internet marketing) you are probably aware of a little thing called pay per click (PPC). This marketing method has probably been responsible for more instant internet millionaires than any other method on the internet. I know that may seem like a bold statement, but let me explain why.

PPC marketing does one thing that virtually no other internet marketing method can do… it provides direct and immediate access to a highly targeted crowd of web surfers. There is no waiting around for SEO to build your rank in the search engines, or for article marketing to reach a significant enough level to really start driving traffic. With PPC the effects are immediate.

What that does for an internet marketer is amazing. Direct and immediate access to laser targeted customers means direct and immediate results. In other words you can set up a PPC Marketing Campaign today and have a check to cash by tomorrow. At this point you are probably saying something like: “But if it is so great why isn’t everyone doing it?”

That is a great question. The answer is actually fairly simple. First and foremost is that most people know nothing about internet marketing, so they know nothing about PPC marketing. Obviously if you have never heard about it you can’t do it right? The next reason is that many people that are aware of PPC are also aware of its dangers. The pay per click model of internet marketing can be very expensive. Nowadays most people are finding it difficult to get any clicks much under 30 cents. A lot of businesses have to pay 75 cents and up (in fact up to about $10 per click).

Of course It may seem like 30 cents is not much money on the face of it, but consider that for many internet ventures a 1% conversion rate is considered to be pretty good. That means that if you get 300 clicks only 3 of those people will become paying customers. This means that you will have spent $90 to get three sales, or $30 for each paying customer. This makes the math very simple. If the product you are selling costs $30 or less you are in trouble. If the product costs $30 or more then you are doing okay.

What makes PPC marketing even more tricky is that newcomers will often struggle to even get a 1% conversion ratio. In fact I have seen many conversion ratios as low as.0001… that would mean you would need 10000 clicks to get 1 sale. Of course that is pretty extreme, but the point is that the pay per click world can cost you a small fortune if you are not careful, do not educate yourself, and do not take the time to carefully optimized your PPC Marketing campaign.

Is It Time To Put Fax Marketing Out To Pasture?

The term “home invasion” may have taken on an entirely new meaning.

As a small business owner, how do you feel when you receive a solicitation fax at home at 3:00 a.m.?

“It’s okay, guys. It’s just the fax machine. There’s no need for alarm. Just go back to bed. No, honestly, no one died.”

If you work in a remote location, you may arrive at the office the next morning only to find that your fax machine has been busier than you’ve been all evening.

How fair is that?

I have a friend who has a well-paying job at a medium-sized company. He manages and supervises a sizeable staff. He also has the misfortune to be seated closest to the fax machine. His unofficial role is to “sort the wheat from the chaff” in terms of faxes. For every 50 pages he throws into the garbage, perhaps one or two pages are of real value to his company.

I’ve never told him this, but I suspect the latter is the real reason his company pays him such big bucks.

As a small business owner, my resources for office items like paper and ink are closely budgeted. Imagine my glee when I receive numerous faxes from companies advertising their discounts on paper and ink. Could they be creating their own demand so they can provide the supply?

I recently performed an informal survey amongst my fellow small business owners as to how they felt about fax marketing. A common response was that fax marketing was so ’90s. I have to agree. It’s a “home invasion” that we can’t control.

Unlike emails and flyers that can be deleted or thrown in the garbage, marketing faxes use up the recipient’s material resources. It’s a form of marketing that takes a chunk out of one’s prospects right up front, before they’ve even decided whether or not they want to become a customer.

From what I’ve seen, most fax target marketing campaigns aren’t quite that on target. My office is in a building I don’t own. Why do I continually receive faxes offering me paving services?

I have to admit, the latest fax I received did tempt me to contact the sender. It was from a lawyer asking if I wanted to sue someone. I wonder how he’d feel if he knew that “someone” was him?

I do have one positive thing to say about marketing faxes.

They make great paper airplanes.