Questions to Ask Yourself Before Launching a Direct Mail Campaign

Thinking about launching a direct mail (DM) marketing campaign to promote your business? Before you get started, here are some questions to ask to help you be more prepared.

Who is my target audience?

Who are you going to be sending your DM out to? Do you have a mailing list? What kind of customers are you targeting? Make a list of their characteristics and demographics. How much money do they make? How old are they? Where do they live? Male or female? What interests do they have?

The better you understand your target audience, the more personalized you can make your DM pieces, leading to higher response rates.

What action do I want them to take?

Direct mail marketing success depends on your ability to get your audience to take action. For some ads, you will want the reader to take action by making a purchase right now. Other DM ads might encourage the consumer to go to a web address listed on the ad to learn more about your offer.

Every ad needs a call to action. If you’re not encouraging the recipient to take action, they’re not going to do anything and your ad will be wasted. You may as well just flush your money down the toilet.

Identify the action you want people to take, and make sure your call to action is clear and jumps off the page.

What’s my budget?

You need to know exactly how much you can afford to spend on DM before launching your campaign. If you have a marketing budget, how much of it will you set aside for direct mail marketing? Are you going to spread out your spending throughout the year or dump it into a single campaign right now?

Once you set your budget, stick to it. Figure out how can get the most from that budget without sacrificing the quality of your DM marketing.

How will I track results?

If you’re not tracking the results of your direct mail marketing, you’re wasting your money because you have no way of knowing what’s working and what needs to be improved. You have to set goals, test different adjustments to your marketing materials, and track your results.

Over time, you’ll collect more and more data on your DM marketing campaigns, providing you with valuable information that helps you optimize your efforts to get a better return on your investment.

Which direct mail company should I use?

Finding the right DM company is one of the most important decisions you’ll make when planning your campaign. Not all direct mail companies are the same. The services they offer, fees they charge, and level of satisfaction they provide varies.

Spend time researching the different direct mail companies by performing a simple search online. Look for companies with years of experience, a wide portfolio of services, and competitive prices. You also want to look at examples of their work to make sure it’s professional and will reflect your brand in a positive way.

By asking yourself these questions before starting your direct mail campaign, you’ll have a great plan for success.

Email Marketing Trends – How to Be Radically Profitable in Email Marketing in 2010!

The very fact that we can talk about Email Marketing Trends is evidence of the growing popularity and success of this marketing technique. Email marketing is essentially a form of direct marketing, and in the broadest definition of marketing on line, every email sent from a company to a customer or potential customer is a form of email promotion. Realizing the wealth of possibilities that email marketing offers, companies are taking advantage of this effective and inexpensive way to communicate with customers.

One important trend in email marketing is the viral aspect. It is well known and accepted that email users will forward and share with family and friends stories or other information that they like, appreciate, or find helpful. Thus a company who sends a significant and relevant email to a customer can reasonably expect that the customer will share that email with appropriate family and friends.

Email trends also includes the multi-faceted advertising campaign, in which a company augments email marketing by sending out postcards or other mailings which contain information about the company and its dedicated website. Accessing the website allows customers to view a promotional video as well as other important information, and if they so choose, they can then order directly from the website.

Another important and successful aspect of Email Marketing Trends is the ability to dialogue directly with the customer via text messaging. Those customers who use text messaging also respond to surveys and coupons sent to cell phones. To be taken seriously and stand out in the “texting” world of today, email marketers must construct campaigns for small screens, keeping in mind the necessity to use brief but effective messages.

The efficiency of email marketing also includes the ability to segment, that is to organize your information so that only specific important information about one product or category is sent in that specific email. No one wants to read a rambling email promotion about a bunch of products. It’s well worth the time and effort to divide the information into small relevant paragraphs which customers can easily read, understand, and use to make a decision as to whether or not to take action.

In summary, these trends include a world of possibilities through which email marketers can sift and choose to use or not to use in their own successful email advertising campaigns.

Email Marketing Training – 4 Powerful Success Strategies

Email marketing all starts with effective direct response writing, or copy writing. The power of email marketing can be extremely lucrative when done the rite way. Once you learn the power of speaking through written words you can virtually succeed in any online business.

When some one gets to your lead capture page or web site it is vital that you have an email opt-in form on that site. This begins the prose’s of collecting emails so that you can now communicate and follow up building a valuable relationship through the power of email marketing.

When just starting out online it can be frustrating not knowing what you need to do first. But below I will lay out a simple step by step formula to accomplished success with your email marketing.

1. Relationship building – It is important to realize that marketing online is no different then a brick and mortar business. You need to build a relation ship with people that visit your store front, in the online world your store front is your web site or lead capture page.

But in order to build a trustful relationship one needs to collect some information from the customer, so that you can use your email marketing to communicate and build relations with potential customers. The way you do this is by collecting email addresses of people that have an interest in what you offer on your web site.

2. Auto-responders – In order for you to effectively collect emails you are going to need a piece of software that can collect all the emails, so that you can send out broad cast and start your email marketing efforts.

This software is what all professional marketers use to communicate and build their email list, this is whats known as an auto-responder. There are lots of email marketing companies out there but the best one I think is aweber.com.

It is important to realize that an auto-responder is an email marketing tool online and it is essential to your business success. With an auto-responder you can effectively build relationships with your subscribers, by sending out email messages that help them get what they are looking for.

3. Consistency – Email marketing becomes more and more lucrative by staying consistent and putting your web-site in front of potential people that are looking for the information you are offering, once they give up an email and a name on your web site they are giving you permission to build a relation ship through the power of email marketing.

Then as you are growing your business you can send them information and up dates about YOU – your business – products or services. These people have an interest in you already as they have shown by giving up an email address and name.

4. Direct Response Writing – Now we need to follow up with some powerful direct response copy writing, I have found that over time this gets easy. You will be communicating with your prospects through written word, the best way to do this is to speak to them as if they are in front of you, do not speak as if your giving a lecture, this is dull and you will not see significant results.

You need to be helpful, ask them questions and then give them the answers, spike their curiosity this will get them to really think of what you are saying, put the question in their mind so that they are now pondering your question, they will be moved to find out more about you and you offers.

In the end be sincere about helping and try and over deliver, offer a free report with your email marketing, send out broadcast daily, they do not have to be long and drawn out just let them know your a real person, and speak to them, help them and you will have great success with your email marketing.