Top 3 Lessons From the Network Marketing Industry

Network marketing is a concept where you will be able to learn so many different things aside from buying and direct selling. In fact, the network marketing industry is a wealth of information in itself. Of course, to really learn what it’s all about, one would have to experience it first-hand. In a nutshell, however, here are some of the things that one can take away from it.

A pipeline – the network marketing industry really is full of some surprising concepts that people will not recognize at first. For example, the pipeline concept is one of them. Basically, a network marketer creates a pipeline and then gets as many people as possible into that pipeline. It is the marketers responsibility to turn all those people into customers. How does this work? It’s almost like mass marketing. You get to talk, for example, 20 people in one pipeline and then work hard enough that at the very least you will get at least 2 people to be your direct customer. This is focus marketing at its finest.

Third party marketing – These days, with the presence of the Internet, it is really easy to start a third party that will help market a product or a service. The network marketing industry shows you that you can convert a prospect into a customer by making sure that the prospect can get information on products and services through a third party source.

This source can be anything from a flyer and a pamphlet, to a more sophisticated online offering like a blog, a website, and even a video through a site like YouTube. The reason for doing this is to make sure your prospect will direct attention to a source that seems to have all the questions answered already. Unlike a person who might bumble on and on about a certain product or service and not really accomplish anything at all. The concept here is that the prospect will be able to hear about the product from not just one source.

Meetings – Ever held a meeting out of the blue just because you wanted to check up on people or train them about some new marketing concept? For the inexperienced, this can be a very difficult thing to do. But the multi level marketing industry can really help you with this crutch. This is because the concept of network marketing has you talking to people every day.

You talk to the consumers who might want your product and to the prospects that may want to join your downline if you are running a multi level marketing program. There is a certain pattern that emerges when you do this every day for a living. And by applying this to any of the meetings that you have in your business, whether it’s with colleagues or with potential customers, you will start to notice that you can do this with a lot more ease. You will also see that you can conduct meetings with more efficiency and with the full attention of the attendees.

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